The hottest stride towards internationalization ag

2022-10-19
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Marching towards internationalization with great strides, agents from 56 countries compete for orders from Hangcha

marching towards internationalization with great strides, agents from 56 countries compete for orders from Hangcha

China Construction machinery information

Guide: under the environment of increasing downward pressure on the economy and sudden increase in uncertainties in the international market, the enterprise's export strategy has encountered unprecedented challenges. However, Hangcha group is aiming at the goal of the world's top five forklift trucks and bucked the trend, Dare to compete on the global platform, and export orders cover more than 130 countries in the world

under the environment of increasing downward pressure on the economy and the sudden increase of uncertainties in the international market, the enterprise's export strategy has encountered unprecedented challenges. However, Hangcha group is aiming at the goal of the world's top five forklifts, bucking the trend and daring to compete on the platform of globalization. Its export orders cover more than 130 countries and regions in the world. In the markets of Europe and the United States and other developed countries, it has called the strength and brand of made in Hangzhou

take R & D as the leader to enter high-end manufacturing

recently, the second forklift export global agent conference of Hangcha group was held. If the tension of the hydraulic cylinder was detected by the force measuring mechanism and the detected value was reflected to the computer, nearly 100 merchants from 56 countries on five continents were attracted by the linear co frontal internal meshing gear pump developed by Hangcha. Characteristics: in the hydraulic industry, it was known as the new high-end forklift of the oil pump series that will never wear out. They love the excellent quality made in Hangzhou, and pay great attention to the sudden rise of Hangcha in the global market downturn

what makes Hangcha attract customers from so many countries in just a few years? What makes Hangcha products become the goal of global agents? The answer is simple: aim at the global market, be low-key and pragmatic, lay out in advance, lead generation after generation of new product development with R & D and investment, and win the voice of global market competition based on this

the R & D and investment of Hangcha are not temporary and local, but consistent and unswerving. In recent years, the enterprise has invested 300million yuan to build a high starting point scientific research base in line with international standards. During the agent conference, Hangcha's new technology center building, expanded national accreditation laboratory, large tonnage forklift production line, export finished product warehouse and other first-class facilities firmly attracted the attention of global merchants. The updated series of product shows let foreigners feel the unique cultural charm of made in China. Merchants from all over the world have said that in the face of the overall decline of the forklift industry caused by the current world economic downturn, the strong rise of Hangcha has shown them the strength and future of made in China

according to the data, Hangcha group is the leader in China's forklift industry. In recent years, taking the opportunity of enterprise relocation, hang fork has unswervingly adhered to the main business of forklift truck, adhered to the development path of strengthening both ends and refining the middle, and achieved sustained and rapid development through continuous technological transformation investment and scientific and technological innovation. Facing the difficult situation of the global forklift industry, hang fork has accelerated the upgrading and variety expansion of products by strengthening independent research and development and international cooperation. In 2011, the company achieved an annual operating revenue of 8.3 billion yuan. From January to September this year, Hangcha completed sales of 53059 units, of which 12534 units were exported, with a year-on-year increase of 27.66%, and achieved a total operating income of 7.341 billion yuan, with a year-on-year increase of 11.67%

take marketing as a breakthrough, layout internationalization

the development of Hangcha has always been guided by globalization

zhaolimin, chairman of Hangcha group, said that Hangcha's goal is to internationalize Hangzhou manufacturing and build an international forklift aircraft carrier

by building a domestic and international marketing service network, Hangcha has attracted and maintained a large number of loyal customers. After years of cultivation, Hangcha has established a strong global supplier team, a lean and efficient production support system, and a strong marketing service network composed of more than 50 directly affiliated sales subsidiaries and more than 200 domestic and foreign distributors to provide high-quality products and services to users around the world. Hangcha products cover large and medium-sized cities across the country and are exported to many countries and regions. At present, the sales volume of Hangcha products ranks first in the industry, with a market share of about 25%. It is one of the largest forklift R & D, manufacturing and export bases in China

The important premise of internationalization is mutual benefit and win-win results. Hangcha has always adhered to the cooperation principle of "mutual benefit, win-win results and common development". At present, it has established good cooperative relations with more than 200 suppliers, more than 140 domestic distribution service providers, 7 foreign agents who play the role of the new and old kinetic energy conversion fund of the provincial new material industry, and has successively carried out technical and production cooperation with world-famous forklift companies in Japan, the United States and France. Through the cooperation, not only the sales volume of products has increased year by year, but also the product R & D, production management and quality control capabilities of Hangcha have been greatly improved, providing the driving force for the sustainable development of the company

from hard work to selling products overseas, to all kinds of merchants from all over the world competing to "grab" orders from enterprises, hang fork completed a magnificent turn inadvertently. In recent years, hang fork has won the honors of China's top 500 manufacturing enterprises and China's top 500 competitiveness of large enterprise groups. It has risen to the 11th place among the global forklift manufacturers, with high alignment accuracy, and has maintained the first place in the total export volume of the same industry in China for the seventh consecutive year

"being the world's strongest forklift enterprise" is Premier Wen Jiabao's expectation for Hangcha. Hangcha people are speeding up. The latest version of the enterprise's "12th Five Year Development Plan" shows that in the next five years, Hangcha's goal is firm and clear: to achieve the goal of selling 120000 forklifts and the group's operating revenue of 15billion yuan, enter the top five forklifts in the world and become one of the world's strongest forklift enterprises

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